Facebook & Instagram Advertising

Meta Ads
That Put You
In Front of
Buyers.

We run Facebook and Instagram ads for small businesses across Australia. No guesswork, no lock-in contracts. Just campaigns built around your goals, managed by a team that genuinely cares about your results.

Book a Free Strategy Call See Our Work →
Direct
Dedicated Team On Your Account
You work straight with the team running your campaigns. No account juggling, no being passed around, no waiting days for a reply.
No
Lock-in Contracts
100%
Small Biz Focus
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Why clients choose us
No lock-in contracts
Responsive team communication
Results-focused reporting
Transparent management fees
Small business specialists
What We Do

Meta Ads
Done Right.

Most agencies boost a few posts, run the same template ads for every client and call it a strategy. We don't. Every campaign we build is built from scratch around your business, your customers and your goals. We take the time to understand what makes your small business different, then we build Facebook and Instagram campaigns that reflect that.

We manage everything: strategy, creative, audience targeting, ongoing optimisation and clear monthly reporting, so you can focus on doing the work, not managing your advertising.

Talk to us about your goals
Campaign Strategy & Setup
We build your campaigns from the ground up: objectives, campaign structure, budgets and the Meta Pixel configured correctly from day one so every dollar works toward the result you actually want.
Creative & Ad Design
We design scroll-stopping images, video and ad copy made for the feed. Creative that speaks to your ideal customer and earns the click instead of getting swiped past.
Audience Targeting
We put your ads in front of the right people: the demographics, locations, interests and behaviours that match your best customers, plus lookalike audiences built from your own data.
Retargeting Campaigns
We bring back the people who visited your site, watched your video or engaged with your page but didn't enquire. Warm prospects who already know you and just need a nudge.
Conversion & Lead Tracking
We set up the Meta Pixel and Conversions API properly so you know exactly which ads turn into leads, calls and booked jobs. Not just likes and reach that look good but pay nothing.
Monthly Reporting
Clear, plain-English reports delivered every month. No padding, no vanity metrics. Just the numbers that matter to your business and what we are doing to improve them.
How It Works

From Day One
to Day Done.

Getting started is simple. Here is exactly what happens from the moment you reach out to us.

01
Free Discovery Call
We start with a conversation. No pitch, no pressure. We want to understand your business, your customers, your goals and what has or hasn't worked on Facebook and Instagram before.
02
Strategy & Proposal
We put together a clear strategy tailored to your business. You will know exactly which campaigns we plan to run, why we plan to run them and what it will cost, all before you commit to anything.
03
Campaign Build & Launch
We build everything from scratch: designing creative, writing ad copy, setting up your audiences and conversion tracking. We launch when everything is ready, not before.
04
Optimise & Report
Every month we review performance, test new creative and audiences, and send you a clear report. You will always know what is working, what we are testing and what is coming next.
Why Hartwell Digital

Not Just Another
Agency.

A lot of agencies will take your money, boost a few posts and send you a confusing report once a month. We do things differently.

We only work with small businesses
We are not a generalist agency. Every client we work with is a small business, which means our Meta Ads strategies are built specifically for how small businesses attract and convert customers.
Responsive team communication, always
When you work with us, you have a dedicated team behind every campaign. You will always know who is working on your account and you will never be passed around or left waiting for answers.
No lock-in contracts, ever
We work month-to-month because we believe we should earn your business every single month. If you are not happy with results, you can walk away without penalties or lock-in periods.
Your budget is yours
Your ad spend goes directly to Meta. We never touch it. Our fee is a transparent management fee on top. No markups, no hidden percentages, no surprises on your invoice.
Meta
★ Hartwell Digital Difference

What Good Meta Ads Management Actually Looks Like

Direct
Dedicated team
Flat
Transparent fee
100%
Small biz focus
No
Lock-in contracts
Custom creative made for your business, not a template
Audience targeting built around your best customers
Pixel and conversion tracking set up properly from day one
Retargeting that brings warm prospects back
Ongoing creative and audience testing every month
You own the ad account and all the data, always
What We Run

Types of Meta Ads
We Manage

We recommend the right campaign types for your goals, not whatever is easiest for us to manage. Here is what we work with.

01
Lead Generation Campaigns
Capture enquiries directly inside Facebook and Instagram with instant forms, or send people to your site to book. Built for small businesses that need a steady flow of new leads each week.
Lead GenBest for ServicesInstant Forms
02
Conversion Campaigns
Optimised to drive a specific action: a booking, a quote request or a purchase. We use the Meta Pixel and Conversions API to show your ads to the people most likely to take that next step.
High IntentBookings
03
Retargeting & Remarketing
Stay visible to people who have already visited your site, watched your video or engaged with your page. Retargeting keeps you front of mind and brings warm prospects back when they are ready to enquire.
Warm AudienceRemarketing
04
Awareness & Reach
Get your business in front of new people in your area before they need you. Awareness campaigns build recognition and trust, so when the time comes to choose, your name is the one they remember.
Top of FunnelBrand Building
05
Engagement Campaigns
Grow real interaction on your posts, page and profile. More comments, messages and follows build social proof and warm up audiences you can retarget later with stronger offers.
Social ProofEngagement
06
Advantage+ Campaigns
Meta's automated campaign type that uses machine learning to find your best buyers across Facebook and Instagram. We set it up properly with the right creative, signals and conversion data to make it perform.
AutomatedBroad Reach
Transparent Pricing

Simple,
Honest Pricing.

No percentage-of-spend fees. No surprise add-ons. A flat monthly management fee so you always know exactly what you are paying and why.

Starter
Foundation
For businesses new to Meta Ads.
1 campaign, single objective
Audience research & setup
Ad creative & copy
Monthly report & call
Get Started
Growth
Momentum
For businesses ready to scale leads.
Up to 3 campaigns
Audience & lookalike research
Ad creative & A/B testing
Retargeting campaigns
Fortnightly optimisation & reporting
Get Started
Full Service
Authority
For a complete Meta Ads strategy.
Unlimited campaigns
Full funnel: awareness to retargeting
Creative & video production
Advanced tracking & attribution
Competitor & market analysis
Priority direct access
Talk to Us

Prices available on request · No lock-in contracts · Month-to-month · Ad spend billed directly to you by Meta

Common Questions

Questions We
Always Get Asked.

How much should I spend on Meta Ads?
It depends on your industry, your location and how competitive your market is. As a general guide, small businesses typically see good results starting from $1,500 to $3,000 per month in ad spend. We will give you an honest recommendation based on your goals and market before you commit to anything.
How long until I see results?
Many of our clients start seeing leads come through within the first two to four weeks. The first 30 to 60 days is typically a learning period where Meta gathers data and we refine your creative and targeting. From there, campaigns usually find their rhythm and performance improves as we keep testing and optimising.
Who creates the ads and creative?
We do. Our team designs the images, edits the video and writes the ad copy for you. If you have brand assets, photos or footage of your work, we will use them. If you don't, we will work with what we can and guide you on simple content that performs well, like short videos shot on a phone.
Should I advertise on Facebook or Instagram?
Usually both. Facebook and Instagram run through the same Meta Ads system, so we can place your ads across both platforms, plus Reels and Stories, from a single campaign. We let the data decide where your budget works hardest rather than guessing upfront.
Do I own my Meta ad account?
Yes, always. We work inside your own Meta Business account and ad account, or we set one up in your name. All the campaign history, audiences and data belong to you. If we ever stop working together, you keep everything you have built.
What types of business do you work with?
We work with small businesses across many industries. If you earn revenue by winning and keeping customers, we can help you grow with Meta Ads.
Grow
Ready to Get Started

Let's Fill
Your Pipeline.

Book a free, no-obligation strategy call with our team. We will look at your current setup, talk through your goals and tell you honestly whether Meta Ads makes sense for your business right now.

Book a Free Strategy Call See Our Work →

No lock-in contracts · Month-to-month · Work with a dedicated team