Google
Ads That
Fill Your
Pipeline.

Google Ads for small businesses across Australia. No lock-in contracts, just campaigns built around your goals.

Get a Free Audit Read Our Reviews →
4.2×
Average Lead Volume Increase
Across our small business clients, the average campaign delivers more than four times the leads within 90 days.
100%
Small Business Focus
No
Lock-in Contracts
Scroll to explore
Why clients choose us
No lock-in contracts
You can get hold of us
Reporting with clear next steps
Transparent management fees
Small business specialists
What We Do

Google Ads Built
Around Your Business.

Most agencies run template campaigns for every client. We don't. We build every campaign from scratch around your business and your goals.

We handle the whole of your paid search: strategy, setup, optimisation and clear monthly reporting, so you can focus on the work.

Talk to us about your goals
Campaign Strategy & Setup
We build your campaigns from the ground up: keyword research, match types, ad groups and conversion tracking, all from day one.
Ongoing Optimisation
We refine your campaigns continuously: adjusting bids, pausing weak keywords and testing ad copy to cut cost per lead.
Conversion Tracking
We set up tracking so you know which clicks become calls, form submissions and booked jobs, not just numbers that look good on paper.
Ad Copywriting
We write search ads that speak to your ideal customer, show your point of difference and make clicking the obvious choice.
Landing Page Advice
Conversions pay the bills, not clicks. We review your landing pages and give clear recommendations to turn more visitors into enquiries.
Monthly Reporting
Reports that end with what we are changing next. No vanity metrics, just the numbers that matter and what we are doing about them.
How It Works

Our Google Ads Process,
Step by Step.

Here is exactly what happens from the moment you reach out.

01
Free Discovery Call
A conversation, no pitch and no pressure. We get to know your business, your customers and your goals.
02
Strategy & Proposal
A clear strategy built for your business. You will know what we will do, why and the cost, before you commit.
03
Campaign Build & Launch
We build your campaigns from scratch: keywords, ads, tracking and structure. We launch when ready, not before.
04
Optimise & Report
Every month we review performance, make improvements and send a clear report. You will see what is working and what is next.
Why Hartwell Digital

What Makes Our
Google Ads Different.

Plenty of agencies take your money, run a generic campaign and send a confusing report. We work differently.

We only work with small businesses
Every client is a small business, so our strategies are built for how you attract and convert customers.
You can actually get hold of us
You deal with the same person every time. You will know who is on your account, and you will not wait days for an answer.
No lock-in contracts, ever
We work month to month. If we are not worth keeping, you can walk away and there is no penalty for it.
Your budget is yours
Your ad spend goes directly to Google. Our fee sits on top, transparent and fixed. No markups, no hidden percentages, no surprises.
Ads

What Good Google Ads Management Actually Looks Like

4.2×
Avg lead growth
60d
To see results
100%
Small business focus
0
Lock-in contracts
Custom keyword research for your industry
Ad copy written for your customers, not a template
Proper conversion tracking from day one
Monthly reporting with recommendations
Ongoing testing and improvement every month
You own the account and all the data, always
What We Run

Types of Google Ads
We Manage

We recommend the right campaign types for your goals, not whatever is easiest to manage. See the accounts we have rebuilt.

01
Search Campaigns
The foundation of most small business strategies. Reach high-intent customers searching for your service, ready to enquire.
High IntentLead GenBest for Services
02
Performance Max
Google's all-in-one campaign across Search, Display, YouTube, Gmail and Maps. We set it up with the right assets, audiences and conversion data.
Multi-ChannelBroad Reach
03
Local Service Ads
Google-guaranteed ads at the very top of local search. Ideal for small businesses that want to dominate their local area.
Local FocusPay Per Lead
04
Display Remarketing
Stay visible to people who visited but didn't enquire. Remarketing keeps you front of mind and brings them back.
Brand AwarenessRemarketing
05
YouTube Ads
Video advertising that builds trust and reaches your audience before they know they need you, warming them for search.
VideoTop of Funnel
06
Call-Only Campaigns
Ads that generate phone calls directly, no landing page needed. Ideal where a call is the main lead, removing friction between search and call.
Phone LeadsHigh Intent
Common Questions

Google Ads Questions
We Get Asked.

It depends on your industry, location and market. As a guide, small businesses usually see good results from $1,500 to $3,000 per month in ad spend. We will recommend a figure upfront.

Most clients start seeing leads within two to four weeks. The first 60 days is a learning period as we gather data and refine targeting. Performance usually climbs from month three.

Yes, always. We work inside your existing account or create a new one in your name. All the data and history belong to you. If we stop working together, you keep it all.

A flat monthly fee, not a percentage of spend, so we have no reason to inflate your budget. Your spend goes directly to Google. Management is from $750 a month with a $650 setup, no lock-in, and it is the same price however you found us. We have published what other Australian agencies charge so you can compare.

Yes. We regularly take over campaigns run by other agencies or in-house, starting with an audit, then a plan to improve.

We work with small businesses across many industries. If you earn revenue by winning and keeping customers, we can help you grow with Google Ads.

Is Your Google Ads
Actually Bringing in Work?

Not sure if your campaigns are up to scratch? Our free 2-minute quiz checks your account across the 5 areas that decide whether your budget turns into enquiries, and gives you a score with actions to take.

9 questions 5 audit areas Personalised report 100% free
5
Audit Categories
Tracking
Campaign Structure
Where Clicks Land
Budget and Cost
After the Enquiry
Take the Free Audit
Takes 2 minutes. No sign up required.
Grow

Let's Fill
Your Pipeline.

Book a free call. We'll go through your setup and your goals, and say whether Google Ads is worth it for you. If it isn't, we'll tell you that.

Book a Free Call Our Services →

No lock-in contracts · Month-to-month · Same person every time

Services That Work With Google Ads.

Meta Ads →

Search catches people already looking. Meta reaches the ones who have not started.
Web Design →

Every click you buy lands on a page. If that page is not built to convert, you are paying for traffic that leaves.
Lead Generation →

Ads are one channel. Lead generation is the whole system around them.
Email Marketing →

The enquiries your ads bring in do not all buy first time. Email is what keeps them.
Brand Development →

The same ad performs differently depending on who people think you are.