Paid Search Management

Google
Ads That
Fill Your
Pipeline.

Google Ads for small businesses across Australia. No lock-in contracts, just campaigns built around your goals.

Get a Free Audit See Results →
4.2×
Average Lead Volume Increase
Across our small business clients, the average campaign delivers more than four times the leads within 90 days.
100%
Small Biz Focus
No
Lock-in Contracts
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Why clients choose us
No lock-in contracts
Responsive team communication
Results-focused reporting
Transparent management fees
Small business specialists
What We Do

Google Ads
Done Right.

Most agencies run template campaigns for every client. We don't. We build every campaign from scratch around your business and your goals.

We handle strategy, setup, optimisation and clear monthly reporting, so you can focus on the work.

Talk to us about your goals
Campaign Strategy & Setup
We build your campaigns from the ground up: keyword research, match types, ad groups and conversion tracking, all from day one.
Ongoing Optimisation
We refine your campaigns continuously: adjusting bids, pausing weak keywords and testing ad copy to cut cost per lead.
Conversion Tracking
We set up tracking so you know which clicks become calls, form submissions and booked jobs, not just numbers that look good on paper.
Ad Copywriting
We write search ads that speak to your ideal customer, show your point of difference and make clicking the obvious choice.
Landing Page Advice
Conversions pay the bills, not clicks. We review your landing pages and give clear recommendations to turn more visitors into enquiries.
Monthly Reporting
Plain-English reports every month. No vanity metrics, just the numbers that matter and how we are improving them.
How It Works

From Day One
to Day Done.

Here is exactly what happens from the moment you reach out.

01
Free Discovery Call
A conversation, no pitch and no pressure. We get to know your business, your customers and your goals.
02
Strategy & Proposal
A clear strategy built for your business. You will know what we will do, why and the cost, before you commit.
03
Campaign Build & Launch
We build your campaigns from scratch: keywords, ads, tracking and structure. We launch when ready, not before.
04
Optimise & Report
Every month we review performance, make improvements and send a clear report. You will see what is working and what is next.
Why Hartwell Digital

Not Just Another
Agency.

Plenty of agencies take your money, run a generic campaign and send a confusing report. We work differently.

We only work with small businesses
Every client is a small business, so our strategies are built for how you attract and convert customers.
Responsive team communication, always
You get a dedicated team behind every campaign. You will know who is on your account and never wait for answers.
No lock-in contracts, ever
We work month-to-month and earn your business every month. If you are not happy, walk away with no penalties.
Your budget is yours
Your ad spend goes directly to Google. Our fee sits on top, transparent and fixed. No markups, no hidden percentages, no surprises.
Ads
★ Hartwell Digital Difference

What Good Google Ads Management Actually Looks Like

4.2×
Avg lead growth
60d
To see results
100%
Small biz focus
0
Lock-in contracts
Custom keyword research for your industry
Ad copy written for your customers, not a template
Proper conversion tracking from day one
Monthly reporting in plain English
Ongoing testing and improvement every month
You own the account and all the data, always
What We Run

Types of Google Ads
We Manage

We recommend the right campaign types for your goals, not whatever is easiest to manage.

01
Search Campaigns
The foundation of most small business strategies. Reach high-intent customers searching for your service, ready to enquire.
High IntentLead GenBest for Services
02
Performance Max
Google's all-in-one campaign across Search, Display, YouTube, Gmail and Maps. We set it up with the right assets, audiences and conversion data.
Multi-ChannelBroad Reach
03
Local Service Ads
Google-guaranteed ads at the very top of local search. Ideal for small businesses that want to dominate their local area.
Local FocusPay Per Lead
04
Display Remarketing
Stay visible to people who visited but didn't enquire. Remarketing keeps you front of mind and brings them back.
Brand AwarenessRemarketing
05
YouTube Ads
Video advertising that builds trust and reaches your audience before they know they need you, warming them for search.
VideoTop of Funnel
06
Call-Only Campaigns
Ads that generate phone calls directly, no landing page needed. Ideal where a call is the main lead, removing friction between search and call.
Phone LeadsHigh Intent
Transparent Pricing

Simple,
Honest Pricing.

No percentage-of-spend fees, no surprise add-ons. A flat monthly fee so you always know what you are paying and why.

Starter
Foundation
For businesses new to Google Ads.
1 campaign, 3 ad groups
Keyword research & setup
Conversion tracking
Monthly report & call
Get Started
Growth
Momentum
For businesses ready to scale leads.
Up to 3 campaigns
In-depth keyword research
Ad copy & A/B testing
Landing page review
Fortnightly optimisation & reporting
Get Started
Full Service
Authority
For a complete paid search strategy.
Unlimited campaigns
Search + remarketing + YouTube
Full creative & copy
Advanced tracking & attribution
Competitor & market analysis
Priority direct access
Talk to Us

Prices available on request · No lock-in contracts · Month-to-month · Ad spend billed directly to you by Google

Common Questions

Questions We
Always Get Asked.

How much should I spend on Google Ads?
It depends on your industry, location and market. As a guide, small businesses usually see good results from $1,500 to $3,000 per month in ad spend. We will recommend a figure upfront.
How long until I see results?
Most clients start seeing leads within two to four weeks. The first 60 days is a learning period as we gather data and refine targeting. Performance usually climbs from month three.
Do I own my Google Ads account?
Yes, always. We work inside your existing account or create a new one in your name. All the data and history belong to you. If we stop working together, you keep it all.
What is your management fee structure?
A flat monthly fee, not a percentage of spend, so we have no reason to inflate your budget. Your spend goes directly to Google. Pricing is on request as it varies with complexity.
Can you take over my existing campaigns?
Yes. We regularly take over campaigns run by other agencies or in-house, starting with an audit, then a plan to improve.
What types of business do you work with?
We work with small businesses across many industries. If you earn revenue by winning and keeping customers, we can help you grow with Google Ads.
Free Audit Tool

Is Your Google Ads
Actually Bringing in Work?

Not sure if your campaigns are up to scratch? Our free 2-minute quiz checks your account across 6 key areas and gives you a personalised score with actions to take.

12 questions 6 audit categories Personalised report 100% free
6
Audit Categories
Campaign Setup
Conversion Tracking
Ad Quality
Budget and Bidding
Landing Page
Competitor Awareness
Take the Free Audit
Takes 2 minutes. No sign up required.
Grow
Ready to Get Started

Let's Fill
Your Pipeline.

Book a free, no-obligation call. We will review your setup, talk through your goals and tell you honestly whether Google Ads makes sense.

Book a Free Call See Our Results →

No lock-in contracts · Month-to-month · Dedicated team